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Kinēsis introduces impressive advisory board lineup; members represent top brand named firms Nordstrom, Onvia, E.piphany, Wells Fargo and Expedia.com Seattle, WA. January 4, 2002 — Kinēsis has named eight customer experience experts from the retail, financial, health care, e-commerce and high tech industries to its Advisory Board, the company announced recently. Kinēsis is a Seattle-based company that provides a holistic approach to customer experience management™ (CEM), helping leading corporations create and sustain a competitive advantage by developing profitable service strategies. Advisory board members include: Director, Research, Western Wireless Dave Martine Director, Drop-Ship Operations, Nordstrom Herman Milligan Ph.D., Vice President, Corp. Marketing, Wells Fargo Jon Mittmann former Director, Member Services, HomeGrocer.com Tonya Perpich formerly Director of Training, REI Troy Schmeil District Sales Manager, E.piphany Brad Stenhjem Director, Sales, Onvia Ali Tarhouni Senior Lecturer, Finance and Business Economics University of Washington School of Business Administration Dave Martine, new Kinēsis advisory board member and director of drop-ship operations for Nordstrom.com says Kinēsis is on to something with their approach to customer experience management (CEM). "When a business looks at its customers, it needs to recognize how those customers view the company across all channels," said Martine. "CEM prompts businesses to ask the fundamental question, 'What do our customers value in us?' It's the next big trend in business." The Kinēsis advisory board functions as a strategic "think tank" for the Kinēsis executive team, and for one another, according to Eric Larse, Kinēsis managing member. "Their industry insight helps us to continually understand business challenges and work as a team to create innovative solutions -- best practices that we share with the market," Larse said. Copyright © 2001 by Kinesis. All rights reserved. Terms and Conditions. |
