Retail Mystery Shopping &

 

Customer Satisfaction Research

Kinēsis’ suite of mystery shopping and customer satisfaction research programs is designed to help retailers understand and take advantage of customer loyalty and satisfaction.

Identifying service attributes that drive loyalty.

A recent study by Forrester found that for retailers, almost half of customer loyalty is driven by the customer experience. Specifically, the customer experience accounted for 47% of customer loyalty.

However, it is not just any customer experience that drives loyalty, managers need to measure and motivate the behaviors that matter.


Kinēsis’ purchase intent based approach will help you identify and motivate sales and service behaviors that matter, those which drive purchase intent.

 

 

Retail Mystery Shopping

Research Purposes

In aligning sales and service behaviors to the brand, Mystery shopping can serve several purposes, among them:

Customer Experience:

Customer experience shops test execution and consistency throughout various delivery channels using a variety of scenarios to both measure and motivate sales and service behaviors, specifically behaviors which drive purchase intent.
Customer Experience: Measure and motivate the right sales and service behaviors.

 

Benchmark sales and service behaviors against key competitors.

Competitive:

These evaluations benchmark sales and service performance to key competitors. Head-to-head comparisons reveal competitive differentiators and areas of opportunity.

 

 

Cross Channel:

Highly trained researchers interact with the company over a period of time using multiple channels, providing valuable feedback about service performance throughout the customer lifecycle across multiple touch points.
Test alignment of all channels to each other and your brand.

 

Channel Mystery Shopping

Kinēsis’ retail mystery shopping programs are designed to fulfill a variety of research purposes. Some of these research purposes include:

 

In Store Mystery Shops While the role of the in-person channel is evolving, we believe it continues to be a cornerstone of the customer relationship; it is the physical embodiment of the brand.

 

Contact Center Mystery Shops Contact center mystery shopping provides a unique opportunity for customer experience managers to evaluate the customer experience within this channel using predetermined scenarios.

 

Website/Online Mystery Shops Website mystery shopping allows managers of these channels to test ease of use, navigation and the overall customer experience of these additional channels.

 

LifeCycle Mystery Shops Shops Shoppers interact with the company over a period of time, across multiple touch points, providing broad and deep observations about sales and service alignment to the brand and performance throughout the customer lifecycle across multiple channels.

 

 

For a blog post containing observations of how customers change their behavior based on the customer experience, click below:

Changes in Purchase Behavior Based on the Customer Experience

 

A truly comprehensive Customer Experience Management system deals with many interlocking points of alignment. Among the most important are:

  • Company message with customer expectations
  • Customer expectations with company standards
  • Company standards with training content
  • Training content with front-line execution
  • Front-line execution with rewards and incentives