Service Strategy

Kinēsis helps companies create customer experience strategies that are rooted in return on investment. Our unique process aligns customer service with other strategic initiatives and corporate objectives, leading to service that is both effective and profitable.

Identifying service attributes that drive loyalty.

Our service strategy process:

  • Brings key players together across functional areas
  • Incorporates data from multiple sources into the strategic plan
  • Focuses on developing more profitable customer behaviors
  • Identifies meaningful, measurable and achievable success factors

Kinēsis views service as an opportunity to develop more profitable customer relationships. Our Service Strategy process helps companies seize that opportunity.


Every time a company and a customer interact, the customer learns something about the company. Depending upon what is learned, customers may alter their behavior in ways that affect their individual profitability. Thus, by managing these experiences, companies can orchestrate more profitable relationships with their customers.